Fit City Tours, previously known as Running Tours Melbourne, are a fast paced team of locals passionate about sharing their love of Australia with you. There’s nothing they love more than working up a sweat while guiding guests on adventures that take them places most natives wouldn’t even know about. Whether it’s your first time visiting or you’ve been there many times before, they look forward to guiding you off the beaten path to explore the ins and outs of Melbourne, Sydney and Brisbane like never before.
Exciting, active, youthful, playful and fun were the main characteristics we aimed to highlight through the mark and overall brand.
“They were able to think outside of the box to create a unique brand identity for Fit City Tours that overlooked the very obvious ideas. They asked lots of the right type of questions to narrow down on what the brand should represent and were able to execute it well.”
