Brazilian native, Miguel Sant’ana is an experienced hand-balancing professional who has been coaching hand-balancing worldwide for a number of years. Up until not too long ago, the coaching sessions and workshops were primarily carried out in-person as Miguel traveled around the globe to offer his training. Not many online sessions were conducted because Miguel felt like a lot of the essence or value of his teaching was lost when done through a screen. However, due to changing situations, the business has had to increase its online teaching activities and resources.
Through online activities, to help make sure some of that essence is still communicated to and felt by the clients – a brand identity system was developed. Although the visual system cannot entirely match the experience of an in-person interaction with Miguel, what it can definitely do is help express and convey Miguel’s personality and training philosophies through the brand’s visual style and elements. Further, the visual consistency leads to familiarity and a sense of comfort for the clients learning online, this can make the challenging experience of learning hand-balancing a little less daunting.
“I can’t recommend Running Spark enough. I came across their work online and connected with them because I was looking to get a logo and brand identity designed for my Handbalancing business. Right from the start, the communication was effortless. They have the business savvy to quickly grasp concepts and turn out exceptional visuals with very little revision required – and all within the committed deadlines. The logo/layout design was very modern. And I loved how their design solutions were inspired by my work discipline, name, and characteristics – making the designs relevant and unique to me along with the sophisticated look that I desired. I can’t say enough about the quality, the speed, the attention to detail, and the effectiveness of their work!”
